Analytics, Attribution & Experimentation
Core skill · MEASURE → DECIDE
Turn GA4 and campaign data into decisions with better measurement, reporting automation and test design.
Course Details:
- Fees: ₹35,000/- GST inclusive
- Duration: 3 months
- Placement Assistance for Every Student
- Online & Offline mode Available
- Internship + Certificate
What you'll learn:
- Measurement planning
- GA4 and Tag Manager
- Search Console and server-side signals
- Attribution
- Reporting automation
- Experiment design
Who it's for
Is this course for you?
Marketers who can run campaigns but cannot yet prove what worked, and anyone who has been asked "what was the ROI?" and had to guess.
- Level
- Intermediate — assumes basic campaign experience
- Time
- 32 live hrs+ 45 hrs assignments
What you'll be able to do
- Set up GA4 and Tag Manager properly, from scratch
- Explain honestly what a channel did and did not contribute
- Automate a recurring report so it builds itself
- Design an experiment that actually settles the argument
Before you start
- Some experience running or assisting on campaigns
- Comfortable with spreadsheets
- No statistics background required — the maths is taught from scratch
Tools you'll use
Curriculum
Course modules
- 01
Measurement planning
Deciding what to measure before touching a tool. Questions first, tags second.
- Business questions first
- KPI selection
- Event design
- Documentation
You produce: A measurement plan
- 02
GA4 and Tag Manager
Events, conversions, audiences and a clean container that others can maintain.
- Container setup
- Events and conversions
- Audiences
- Debugging
You produce: A clean, documented GA4 setup
- 03
Search Console and server-side signals
What each source can and cannot tell you.
- Search Console analysis
- Server-side basics
- Data gaps
- Cross-referencing sources
You produce: A combined visibility report
- 04
Attribution
Models, their assumptions, and how to talk about them without overclaiming.
- Model types
- Assumptions and limits
- Multi-touch reality
- Talking about it honestly
You produce: An attribution write-up for one campaign
- 05
Reporting automation
Dashboards and scheduled reports, including AI-assisted narrative summaries.
- Looker Studio
- Scheduled delivery
- AI-assisted narrative
- Stakeholder framing
You produce: An automated dashboard
- 06
Experiment design
Hypotheses, sample size, significance and knowing when a result is noise.
- Hypotheses
- Sample size
- Significance
- Reading a result
You produce: One designed experiment
- 07
Live project
Instrument a real site and produce one month of decision-grade reporting.
- Instrumentation
- One month of data
- Analysis
- Recommendations
You produce: Decision-grade reporting for a real site
What's included
How the course runs
Format
32 hours of live instructor-led classes · minimum 45 hours of practical assignments
- Weekend batch — 1 hour per session
- Weekday batch — 1.5 hours per session
- Classroom at Rohini Sector 8, or live online
Flexible batch schedules for students, working professionals and business owners. Small batches, so you choose the timing that suits you.
Certification
Certified as a Digital Marketing Program by E Digital Marketers on successful completion of the final project.
Fees & payment
Instalment options are available.
Fees can be paid in instalments — talk to our admissions team about a plan that works for you.
Placement & internship
- Placement Assistance for Every Student
- Guaranteed internship with a stipend of up to ₹10,000
- Live project training on real briefs
- Lifetime support for queries and placement
Support
- Lifetime access to the LMS — class presentations, quizzes, guides and class recordings
- 24×7 expert support through a ticket-based tracking system
- Practical assignments after every class
Eligibility: A 12th standard pass with basic computer operational knowledge is sufficient.
Portfolio
What you leave with
A measurement plan written before a single tag is placed
A clean GA4 and Tag Manager setup another person could maintain
An automated Looker Studio dashboard with a written narrative
One designed experiment, run and reported honestly
Enquire
Enquire about Analytics, Attribution & Experimentation
Tell us where you are now and what you want to do next. We will call you back with a course plan, fees and the next batch date.
F-19/8, Third Floor, Rohini Sector-8, New Delhi 110085 · Adjacent to Vijay Sales
Open 7 days · 9:00 am – 6:00 pm IST
Questions
Analytics, Attribution & Experimentation — questions
Is this just a GA4 course?
No. GA4 is one module. The course is about deciding what to measure, attributing results honestly and designing tests that settle arguments — GA4 is the instrument, not the subject.
Do I need to be good at maths?
No. Sample size and significance are taught from first principles, with the arithmetic done for you.
Universal Analytics is gone. Does that matter?
Only in that everything is GA4 now. We teach GA4 from scratch, including migrating a site that was never set up properly.
Who is this for?
Anyone who can run campaigns but has been asked "what was the ROI?" and had to guess.
Why we are different
Highest Rated
We have a passion for student success and promise to work with students in achieving their goals.
Skilled Faculty
Our mission is to help each and every student succeed, come what may, from our skilled faculty.
Placement Support
E Digital Marketers provides placement assistance to every student.
Why Choose E-Digital Marketers as your Training Institute?
E Digital Marketers provides the best online/offline training for all Digital Marketing and Web Designing courses at its institute situated in Rohini, Delhi. With the best infrastructure and high-tech technology, the project-based training allows students and working professionals to gain hands-on experience and learn digital marketing services.
- We have 10+ years of experience in Digital Marketing course training.
- Our industry expert teachers are passionate to teach.
- The latest curriculum, from industry experts.
- High engagement, outcome-centric learning.
- Placement Assistance for Every Student.
- Lifetime support for queries & placement.
Student voices
What our students say
Real students, in their own words — recorded at the Rohini centre.
Recognition
Certifications
Successful completion of the final project earns your E Digital Marketers certificate. Along the way you are prepared for the industry certifications hiring managers actually check.
- E Digital Marketers DiplomaIssued on completion of your final project, which is reviewed individually by your trainer.
- Google AdsSearch, Display and Video certifications through Google Skillshop — you sit the exams during the course.
- Google AnalyticsThe GA4 certification, prepared for with the measurement work you do on your own project site.
- Meta BlueprintFacebook and Instagram advertising credentials, covered in the paid social modules.
On campus
Our classroom sessions
Questions
FAQs
What type of Courses you are providing?
E Digital Marketers is a premium institute for Digital Marketing Courses. You can learn Digital Marketing Courses as well as Web Designing Courses from industry experts and trainers.
What are the modes of the Classes?
You can learn the Digital Marketing Courses via both Online and Offline mode from E Digital Marketers.
What are the Duration and Fees of the Digital Marketing Courses?
The Digital Marketing Master Course is 4 months at ₹35,000. The Digital Marketing Advanced Course is 6 months at ₹45,000. Both fees are GST inclusive.
What are the Duration and Fees of the Web Designing Courses?
Web Designing is 2 months at ₹15,000, UI/UX is 6 months at ₹45,000, and WordPress, Shopify and Web Development are 1 month at ₹10,000 each. All fees are GST inclusive.
What is the Future of the Digital Marketing?
Opportunities are created every minute in this field. The future of digital marketing in India and the scope of digital marketing is going to get brighter in the coming years.