AI search: ranking in AI Overviews and getting cited
How AI Overviews, ChatGPT and Perplexity choose sources, and what to change on a page you want cited rather than just ranked.
A growing share of searches now end in an AI answer rather than a list of links. The page that gets cited inside that answer wins the click; the page that merely ranks underneath it often does not get one at all. That changes what a marketer has to do, but less than the vendors claim.
These guides cover what Google has actually said about how AI Overviews choose sources, what ChatGPT, Perplexity and Gemini have in common when they cite, how AI SEO differs from the SEO you already know, and how to use AI in content production without producing the generic filler that readers and search engines both skip. Everything here is what we teach on the AI SEO course, written down.
- Start hereHow Google AI Overviews choose which pages to cite
What Google has said about how AI Overviews pick their sources, what tends to get cited in practice, and what that means for how you write a page.
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